If you live in Sydney, Australia, and want to get rid of an old Ikea chair or bookcase, you can take it back to your local Ikea store, which will buy it back from you and resell it to help it avoid ending up in a landfill.
The program, along with programs for furniture leasing that the brand is expanding globally this year, is a part of of Ikea’s broader strategy to become climate positive—meaning it reduces more greenhouse gas emissions than its entire value chain creates—in only a decade.
Hitting the climate positive goal will mean transforming every part of the business, including the way it designs products, the energy used in suppliers’ factories, and how customers use products that are often seen as disposable today. Those changes will have to happen quickly.
“I think their timing is very aggressive,” says Mark Griffiths, the global leader of the Climate Business Hub at the nonprofit WWF, which is working with Ikea on its environmental strategy.
“It’s a decade away, and if you think about how big that company is, and how many suppliers they have, and what they need to do, it’s a huge mountain to climb.”